Millennial Travel Podcast

Become an International Success and Keep Your Values with Howard Behar Former President of Starbucks

Matt Wilson
January 16, 2024

Our guest:

Former Starbucks President, business leader, author, speaker, and mentor, Howard Behar, joins us to explain how you can become wildly successful while being true to yourself and who you really are.

Howard was part of the leadership team known as H2O with CEO Howard Schutlz and COO Orin Smith who built Starbucks into one of the most admired countries in the world.  Behar was a key part of the team growing the company from 28 stores to over 15,000 worldwide and also became the founding President of Starbucks International.

He is committed to the development and education of our future leaders and in staying true to his values and mission has written two books: The Magic Cup: A Business Parable About a Leader, a Team, and the Power of Putting People and Values First and It's Not About the Coffee: Lessons on Putting People First from a Life at Starbucks

The episode:

In this episode you will find valuable tips for developing your own guiding principles, becoming more authentic, living a life with intention, and taking care of yourself emotionally and physically.  

This of course is all coupled with some old school business advice from a seasoned veteran. Howard does his best to live a life around his personal values, and teaches us how we can create our own to do the same.

Topics Covered:

  • The core values that took starbucks to where it is today
  • How to go about developing your own set of guiding principles
  • Living a life with intention
  • The importance of the 6 P’s - Purpose, Passion, Persistence, Patience, Performance, People
  • The power of stories in sharing your vision
  • Optimizing vs maximizing profit
  • The pathway to success


“I want to be judged by what I did or didn’t do for others”

“Serve people in a way that brings wholeness in their lives”

“The most important person you’re ever going to have to lead is yourself”

“If you don’t take care of yourself emotionally and physically its very difficult to help anybody else”

“There’s a much better chance of you getting what you want if it’s written down than if it isn’t”

“The most important person you’re going to have to perform for is you”

“You work on yourself for the rest of your life, it’s an endless journey. When you stop working on yourself, that means someone is starting to put the nails on the box”

“Understand and align your interests with the people you're serving, if you do that you have the best chance at success”

Listen in Now and begin developing your guiding principles...

You can get this episode directly to your iPhone on iTunes or your Android on Stitcher!

Matt Wilson
Matt Wilson is Co-founder of Under30Experiences and Author of The Millennial Travel Guidebook: Escape More, Spend Less, & Make Travel a Priority in Your Life. He is host of the Live Different Podcast, Millennial Travel Podcast, and formerly Co-founder of He is committed to helping people live more adventurous lives.


last minute deals


As Seen In...