Our Guest

Today, I’m joined by John Hall, CEO of Influence and Co, and author of the new book, Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You.

John helps companies position themselves as influencers and thought leaders.

His company focuses on creating high-quality content, coming from their clients, that reaches their target audience online. His clients range from startups to fast-growing companies on the Inc. 500 to Fortune 500 companies.

The Episode

We talk about how every person and brand can have an online content strategy and how to do it the right way.

John is an expert on building credibility, authority positioning, and humanizing businesses in the online world.  

John and his company’s strategies have personally helped me do things like: write for Forbes, be flown to judge Startup Weekend with a panel of esteemed judges, grow my following on LinkedIn and help get the right people talking about Under30Experiences.

John is a huge believer in taking time off to think, reflect, and surrounding yourself with the right people.  He’s also been Ernst and Young’s Entrepreneur of the Year and has led his company to Forbes’ America’s Most Promising Companies list…. Listen up!

Topics Covered

• How to educate a specific audience by fulfilling a niche that is needed
• What is the best way to engage this audience from the right people
• How to effectively use content through content marketing
• The questions you need to ask yourself before creating a content marketing strategy
• How to start creating content in and maximize your time and efficiency
• Why you should be thinking more about the big picture and long term investments
• Creating trust with people through valuable content
• Where the opportunities to get your content discovered live

Quotes from the Episode

“How are you using your content and leveraging it to consistently engage and reach new people”

“It’s simple, you have to commit”

“If you want to lead or be recognized in an industry you have to be dedicated to creating content and engaging the people around you so they look at you as someone they can trust” 

“You have to invest in your company and yourself if you truly want to lead”

“Your credibility is not just about how people look at you, it’s what you really are”

“Challenge yourself to be the best version of yourself”

Resources

Influence and Co

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You.

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Listen in Now and unleash your influence! 

You can get this episode directly to your iPhone on iTunes, your Android on Stitcher, or on Soundcloud.