Millennial Travel Podcast

Think Globally & Act Locally with Joe Knoernschild, Co-Founder of Hurley & Billabong

Matt Wilson
January 16, 2024

The Guest

Joe Knoernschild is the co-founder of multi-national apparel giants Hurley and Billabong. He started the companies when he was just 26 years old and has been able to live a life of fulfillment and positivity. Joe has an fascinating story of going from waiting tables to owning a multi-million dollar company within a few short years.

The Episode

We quickly learn that both surfing and adventure run deep in Joe Knoernschild’s DNA. Joe walks us through his story about how he went from making and selling surfboards, to making millions in sales and eventually teaming up with Nike.

An important lesson Joe leaves us with is the importance of thinking globally but acting locally. Through this mindset, Joe has been able to fight negativity with small acts of positivity in his day to day life.

Join us on this episode where we discuss the connection between surfing and spirituality, travel stories from around the world, and much more.

Topics Covered

  • Joe K’s story of inspiration
  • The importance being at the right place at the right time
  • Travel and surfing
  • Lessons from traveling simply
  • Thinking globally and acting locally
  • Not buying into negativity
  • Surfing and spirituality

Quotes from the Episode

“I think the present is a present and we need to take it at that.”
“A lot of the success Hurley has enjoyed is relationship driven.”
“I think we’re called to be positive and be light onto darkness.”
“There’s amazing hope in this world, we have to be hopeful, if we aren’t hopeful, then it’s game over.”
“Put your focus looking up, rather than looking down at your feet and buying into the negativity.”


Connect with Joe

Under30CEO Interview w. Joe

Check out the podcast episode here:


Listen in Now, and discover your transformative superpower!

You can get this episode directly to your iPhone on iTunes, your Android on Stitcher, or on Soundcloud.

Matt Wilson
Matt Wilson is Co-founder of Under30Experiences and Author of The Millennial Travel Guidebook: Escape More, Spend Less, & Make Travel a Priority in Your Life. He is host of the Live Different Podcast, Millennial Travel Podcast, and formerly Co-founder of He is committed to helping people live more adventurous lives.


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